Eliot Roth is the president of Sonar Strategies, where he works with marketing leaders on brand building, innovation and consumer understanding. Over the past 25 years, Eliot has developed a well-deserved reputation for thinking outside the box when designing research solutions for his clients. Eliot has extensive experience designing custom qualitative and quantitative research as well as being considered an industry expert in data analytics and predictive modeling. Eliot has spent most of his career on the client side, which gives him the experience and perspective our clients need. He has worked in a variety of categories, including CPG, financial services and travel, for companies such as Price-Waterhouse, USF&G, JNL, Ipsos and Del Monte (where he supported their pet food business).
