Why? Well, a lot has changed since 1985 when our company, Consumer Insights, first began. We think the new brand better reflects the work we do and our point of differentiation as not just a traditional market research provider, but a strategic partner.

We hope you'll agree that Sonar Strategies better communicates our unique business model, the strength of our capabilities, our growth, and our commitment to helping our clients identify their strategy in the marketplace.

What does this mean to our valued clients and partners? To reflect this change, you'll see changes to our corporate identity. But otherwise, it’s business as usual, with our same brilliant team (along with some new faces), same professionalism, and service delivery.

As we move forward into this next exciting chapter of our journey, we’d like to take some time and thank our loyal clients, partners, and associates. Without you, this would not be possible.